In an expanding digital landscape, social media command centers are the visual and spiritual expression of a brand’s mission statement. The quality and efficacy of a command center is a public demonstration of how well a brand can execute its values and tell its story. Social command centers aggregate the talents of an entire company’s staff, regardless of size, and use this synergy to lead conversations, explore customer sentiments and ideas, and work toward shared goals and vision.

By assembling a brand’s many attributes and assets in a single strategic location, command centers drive real business value that both measures the effectiveness of a brand’s response efforts in real-time, and leverages the intersection of human behavior and digital connectivity. Whether at a major sporting event or on the mobile device of an emerging influencer, the next generation of command centers will create customer loyalty through intelligent data analysis, authentic customer service interactions, and the ancient art of storytelling.